OTTO is a creative agency committed to delivering unique branded communications and strategic, design-focused solutions.

Creative Director, Founder, OTTO NY

David Robert Kohler

David is in charge of making sure we know what clients are talking about and ensuring that their problems are solved. His experience ranges from the world of entertainment to wall street. He began his career working in the music industry, later expanding into entertainment and hospitality. As SVP and Executive Creative Director, he helped to turn Addison from an annual report firm into an integrated communication agency. As the founding member of the AdamsMorioka NY office, he helped to combine his knowledge of business strategy with unique creative solutions.

David has written, directed and produced communications programs for clients such as BMG, Duracell, The McGraw-Hill Companies, Kodak, Starwood Hotels, TimeWarner, Universal Studios and Viacom. He has won many awards, from such organizations as AIGA, American Corporate Identity, American Graphic Design, Black Book, Communication Arts Interactive, Potlatch, Sappi, Step Interactive, Type Directors Club, New York Art Directors Club, Peabody and most recently, he won an ©ADDY. His work has been exhibited at the Cooper-Hewitt, National Design Museum. He has not won the D&AD and is ticked off about it.

David likes jazz, BBQ and the smell of used record stores.

Content Strategist, OTTO NY

Winston Rice

Winston is a writer who has worked in and with the graphic design industry since 1990. He grew up in San Francisco, CA, graduated from Vassar College in 1986, lived in New York City for over 20 years and currently resides in Washington, DC.

His professional experience began with David Kohler at Addison Design and has since included working with some of the city’s most respected design firms as well as a host of other clients including GE .com, GE ecomagination.com, GE innovation timeline and the GE Ecomagination challenge.

Winston enjoys vintage Brooks Brothers suits and the baritone saxophone.

 

Management, OTTO NY

James Moore

Mr. Moore has the beloved title of “Director that makes things happen, to make things.” James has many decades of experience running and managing all aspects of a studio and projects. James was OTTO NY employee number one and continues to be a valued member of our team.

James is a teacher by training, an artist by choice, a production manager, account executive, and business owner by necessity. He has worked on projects that have pretty much won everything. He really wants David to win the D&AD.

James likes art, wine and cheesesteaks.

Tony Brinton, Design Strategist

Tony Brinton

Tony Brinton has over 20 years of strategic brand marketing, user experience design, creative advertising and design management experience. As a key strategist and UX/UI designer for OTTO, Tony leads the research, analysis, and strategic planning to create closed-loop, integrated performance marketing programs that help OTTO’s clients increase revenue, reduce costs, build brand awareness, empower employees, and strengthen customer relationships. Tony has a creative, yet business-minded approach to problem solving and he believes that successful solutions are achieved by gracefully bridging business goals and user needs through smart strategy, exceptional design and elegant technology.

Over the years, Tony has designed and managed large interdisciplinary teams to develop several lead generation websites, campaign microsites, social media strategies, search engine marketing programs, display advertising campaigns, email communications, eCommerce Sites, eBusiness solutions, interactive kiosks, promotional screen savers, interactive CD-RO Ms, brand strategies, corporate identity packages, promotional videos, direct mail, print advertising and collateral. Tony’s representative clients have included First Republic Bank, BlackRock, Otsuka, Janssen Pharmaceutical, Boeing, Eli Lilly, AIG, American Airlines, Panasonic, DIRECTV, Aetna, 3Com, Intel, Ziff- Davis, Wells Fargo, Goldman Sachs, Agilent Technologies, Levis, Hewlett Packard and many more.

Tony loves and eating like a caveman, quoting fragments of pop culture, and “cold duck time”.

 

Don Carli, Director of Research

Don Carli

Don Carli has been a management consultant and senior advisor to advertisers, publishers and Fortune 1000 brands including Adobe, Agfa, Dupont, Hewlett Packard, IBM, Kodak, Reed Business Information, Time Incorporated, The Economist and Xerox. Don is also Senior Research Fellow with nonprofit Institute for Sustainable Communication (ISC) where he directs The Sustainable Advertising Partnership and other programs addressing advertising, marketing, corporate responsibility, sustainability, and enterprise communication. Don is an Alfred P. Sloan Foundation Industry Studies Program Affiliate Scholar, as well as Sustainability Editor of Aktuel Grafisk Information Magazine in Sweden and environmental correspondent for PBS MediaShift. Don is a sought after speaker at international business conferences who has been extensively quoted on issues related to sustainability, advertising, media and green marketing in The New York Times, Fortune Magazine, AdAge Magazine and on NPR radio’s “Morning Edition.”

Don loves data

Breadth & Depth

Our larger team includes the B2B expertise of Branding Business, of which we are a member, and the development and in-bound marketing expertise of Rhythm. These relationships extend OTTO’s reach and abilities, giving us more great minds and experience to call upon, better technologies to employ and new audiences to reach with compelling creative solutions.

For more information:

About Branding Business

‘Branding business’ is not merely a tag line or ‘shorthand’ for our B2B expertise. It’s a corporate branding methodology that embraces business strategy, to enhance business performance. We understand that brand building in the B2B world is fundamentally different than it is in the high-volume/low margin, closed-end transactional world of B2C. We understand the distinct branding implications of a considered purchase versus an impulse buy. Our B2B focus requires an intimate understanding of how—in the first instance—you function as a business; understanding the market dynamics of your industry; and the multi-layered customer relationships and complex channels-to-market you depend on. That’s what why we don’t just talk about branding…we talk about Branding Business™.

Principal, OTTO - BrandingBusiness

Alan Brew

Alan has more than 20 years of senior executive experience with some of the world’s leading branding companies, including Landor Associates, Siegel & Gale and Enterprise IG. At BrandingBusiness, Brew oversees all brand strategy and leads key relationships with clients that include Cisco, Emulex, Greenlee, Entergy and Equitable Resources. He is also the firm’s Energy practice leader.

Prior to joining BrandingBusiness, Brew served as managing director of Siegel & Gale in Los Angeles where he worked with such clients as Adobe, Yahoo!, Intelsat and PG&E Corp. Previously he was worldwide president for Enterprise IG, the WPP agency, based in New York City.

Before entering brand consultancy, Brew was a journalist with the Financial Times of London. Brew’s passion for journalism remains; he is a frequent contributor to the Wall Street Journal and Forbes magazine. He also writes speeches on behalf of some of the world’s top-level business executives.

 

Senior Brand Strategist and Naming Consultant, OTTO - BrandingBusiness

Drew Letendre

Drew is a senior brand strategist and naming consultant who has over 12 years of experience in business-to-business branding. He has held positions with a number of corporate identity and design firms, including the Design Company, Addison, Salt and TrueBrand. Drew has experience with clients across a broad spectrum of industries, such as technology, financial services, manufacturing, healthcare and education. He is part of BrandingBusiness’ core team of business-to-business brand strategists, with expertise in brand creation and evolution, corporate identity, naming and verbal identity, brand architecture systems and strategic language development.

Drew has over a decade of experience creating and developing brands for clients including Merrill Lynch, Microsoft, Autodesk, Avery Dennison, CNET, Nike, Dolby, Covance, iStar Financial and the University of California at San Francisco.

Director of Strategy, OTTO - BrandingBusiness

Andrea Fabbri

Andrea Fabbri is an accomplished brand strategist with global expertise in digital and traditional landscapes.

Working on both the client and agency sides, Andrea has over two decades of experience in building brands in such industries as energy, clean tech, software, financial, education, and telecommunication. His diverse client list spans global 500 Fortune companies and nimble start-ups, including Google, Cisco, Intelsat, ZS Associates, Schreiber Foods, FactSet, AAFMAA, Lunera Lighting, ConvaTec, and Xcel Energy.

Andrea holds an M.B.A. from Johns Hopkins University and earned his undergraduate degree in Economics at the La Sapiens University, in Rome, Italy.

Inspirational quote: “As a jazz musician, I use all the information around me to create a world that didn’t exist before I started” Sonny Rollins.

About Rhythm

Rhythm is a full-service integrated digital marketing agency. We combine strategic marketing, experience design and elegant technology to create immersive brand experiences that win your customers’ hearts and minds so when it comes time to buy, they’ll think of you and only you.

Strategy First
We don’t shoot from the hip. We create innovative interactive solutions that achieve results for our clients by immersing ourselves in their business, doing careful research and strategic planning, then applying our expertise to execute the plan with precision.

A Model for Success
We believe that well designed products gracefully bridge business goals and user needs while demonstrating a balance of form, meaning and behavior. We put the user at the center of the process and follow a goal-directed approach to design that produces rewarding experiences resulting in higher conversion rates, reduced costs and increased brand perception.

Partners Wanted
True success stems from meaningful collaboration. We look for clients with whom we can become aligned in a common vision and work together in a true partnership — one built on respect, and shared values.

President & Co-Founder, OTTO - Rhythm

Peter Bohenek

Peter brings over 17 years of marketing and management experience to OTTO + Rhythm. As the President and Co-Founder of Rhythm, Peter oversees the financial and marketing activities of the company. He is actively involved in shaping and achieving the strategic financial and marketing goals of the company. He also plays a role in producing solutions that consistently meet client goals and objectives. Peter strongly believes that being accountable and delivering what is promised on time, every time is what defines a high caliber company.

Peter has successfully supervised numerous integrated marketing programs, exercising an in-depth understanding of “best practices” to achieve the highest quality results for the clients he serves. Peter has planned and executed large projects for clients such as CB Richard Ellis, Consumer Portfolio Services, US Forest Service, Johnson & Johnson, BioSense Webster, Cisco, Toshiba, State of Connecticut’s Department of Culture and Tourism, Microsoft, Printronix, Abbott Laboratories, Noritz, L.A. Lifestyle and an assortment of many others.

Pete likes all things music.

Chief Strategy Officer, OTTO - Rhythm

Hannes Meyer

Hannes brings over 15 years of interactive and industrial/transportation design experience to OTTO + Rhythm. As Chief Strategy Officer, he directs and works along side a word-class creative team that creates effective brand experiences that achieve the client’s business goals. He leads the strategic concept development and believes design should inspire, solve problems and contribute to a sustainable society.

He invests a great deal of time to closely examine competitors, researches and understands the intended user-experience before sketching out concepts, ensuring that design elements clearly communicate client objectives. In his role as Chief Strategy Officer, Hannes also manages any and all motion graphics production and video shoots on behalf of clients.

Prior to joining Rhythm in 2003, Hannes applied his design and technology talents as a formerly-trained automotive designer where he worked for such recognized brands as Volvo and Porsche.

Hannes enjoys…spending time with his wife, 2 boys (14 and 12 years) and 2-year-old daughter. He loves working on his 1965 GTO.

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