OTTO is a creative agency committed to delivering unique branded communications and strategic, design-focused solutions.

URS

In a challenging market, URS was able to show strong and very real results, in Black and White.

URS Annual Report In B&W

Annual Report Concept / Design / Production & Illustrations

| Project Scope

Illustration

When most companies were waiting till next year, URS’ diverse market approach enabled the company to continue to grow. As the saying goes, I’ll believe it when I see it in Black and White. In the case of URS, we visualized their active roster of long-term projects through real stats, accompanied by Black and White illustrations and pared down site photography, presenting honest and straight-forward results.

Black & White

The black and white story of URS is illustrated with high-impact graphics that tell the story in dramatic fashion. Written information is treated just as boldly with call outs, icons and factoids.

Project Scope

The sober and direct design of the URS annual report was welcomed by all stakeholders. The no-frills approach of uncoated stock and the simple B&W representation of projects, enabled the company to demonstrate the success of their strategy in a manner appropriate for the times.

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