OTTO is a creative agency committed to delivering unique branded communications and strategic, design-focused solutions.

Burger Brawl

Burgers, books and the right to brag!

Throw-Down In Philadelphia

Branding / Illustration / Marketing / Web Strategy & Design / Environmental Graphics

| Project Scope


Through a series of full page ads, we announced the event challenge over several consecutive Sundays. Through this exposure, local and regional sports radio shows jumped on board immediately.

The Mugs

Our star chef’s agreed to put up their dukes and chops to help the worthy cause.

Project Scope

The Issue
Raise money to help schools in the Philadelphia area.
Help raise awareness for the thriving restaurant community in Philadelphia.
Help people have fun.

The Strategy
Play off of boxing as a fun and ownable theme for Philadelphia and a brawl.

Diving deep into the concept, we created an authentic typographic system that harkens back to the hand-drawn posters from boxing’s heyday. The base illustration takes the iconography of boxing and brings it back to the cause at hand—take off the gloves, put on the apron. With a boxing ring at the center of the festivities, our BB girls MC’d and managed the event.

The Outcome
We raised awareness for the schools in need.
We met our financial goals.
Bobby Flay won.
We started a new tradition.

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