OTTO is a creative agency committed to delivering unique branded communications and strategic, design-focused solutions.

500 Degrees

Food at Your Fingertips.

500 Mobile Menu Resource

Branding / Architecture / UX / Responsive Design

| Project Scope

Project Scope

The Issue
Help Philadelphia’s premiere Burger franchise guide people to their locations and drive them towards a purchase.

The Strategy
Rebrand the restaurant to reflect the high quality of the food.
Make the customer experience as simple as possible.
Create a sense of community.
Focus on business people by day, young people at note.
Bring technology to the location and online.

The Outcome
OTTO NY created a paper-thin, illuminated touch menu, that is dramatic and easy to follow. We developed a customer photo gallery to create a shared experience. We designed and developed a responsive website, that enables people to access 500 Degrees for their lunch break or a 3am, after clubbing burger.

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