OTTO is a creative agency committed to delivering unique branded communications and strategic, design-focused solutions.

Nov 11 2013

Legends NYC

We set out to create an identity. In the end, we created a personality.

Based on hand drawn poster type from the early nineteen-hundreds, the Legends brand feels like it is part of the local fabric. Since it is a sports bar, we wanted the logotype to feel like it belongs on a baseball jersey. Mugs, coasters and T-shirts help to promote the bar.

Initially created for promotional materials, the Legends’ bulldog has become the mascot for bar.

As a mascot, the bulldog is used to promote special events. Under duress, our friend is subjected to a litany of embarrassing seasonal dressings, yet he always maintains his staunch composure. Over time, limited edition shirts, hats, posters, and glasses featuring his mug have become sought after collectibles.

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