OTTO is a creative agency committed to delivering unique branded communications and strategic, design-focused solutions.

Jul 25 2017

What keeps you up at night?

Always at the vanguard of paper science, the team at International Paper are obsessively committed to creating products that foster | View

Jul 25 2017

Heavy Rotation

Music is a constant source of inspiration for all of us at OTTO Brand Lab. Keep checking back to hear | View

Jul 25 2017

The Art & Science of Digital Printing

Together with dcc, we created the first digital swatch book for our partners at International Paper. This video showcases how | View

Nov 27 2013

Lessons I Learned from Chico

I write this post on a sad note. This week we lost the great Chico Hamilton. His life was as | View

Jan 3 2014

Kahn Lucas

Fashion mom approves and daughter wants. Kahn Lucas started as the Triumph Shirt Company on March 12, 1889 in two | View

Nov 12 2013


Together at Last Kissamint is the first oral care product to combine mouth freshener and lip conditioner in one. For | View

Nov 11 2013

Legends NYC

We set out to create an identity. In the end, we created a personality. Based on hand drawn poster type | View

Oct 28 2013


Important announcement from your friends at OTTO NY!

Aug 23 2013

We Suck Less

The t-shirts we made for DCC‘s party.  

Nov 12 2013


Protection, team work, support. Ruffin, a California based insurance company, approached OTTO to create their new brand. The brand position | View

Oct 25 2013

Chico Hamilton’s Revelation CD

To mark his 90th birthday, jazz legend Foreststorn “Chico” Hamilton releases Revelation the first of his three latest albums. He and his | View

Oct 25 2013

Is the Brand Equity in U.S. Currency Too Great to Change the Design?

I remember a discussion I had a while back with my friend Gus—who is from the Dominican Republic—about the U.S. | View

Oct 25 2013

Hurry Up and Innovate!

Everyone is looking for a guaranteed process for innovation. Today, creative thinking is being taught everywhere from elite business schools | View

Oct 25 2013

Artisan Design

Over the last couple of years Artisan is a word that has slowly crept into my life. I have consumed | View

Oct 25 2013

Your Brain on Creativity

In this demanding marketplace, it is becoming increasingly difficult to get clients to take a creative risk. Most companies wish to | View

Oct 25 2013

Brands Are Made (Not Designed)

Every once in while we are reminded that branding and design can’t change a company. We may be able to | View

Oct 25 2013

Early Color Photography from Russia →

These photos are striking in their stark, stoic manner. The flat color of the photography is accentuated by the primitive | View

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